Project Phoenix

I think that the group of music interest would be casuals where music plays a role in their life, but other things are more important. This group applies to 32% of 2,200 16-45 year old male and females. It would be said that the people in this group are equally, or more interested in the fashion and lifestyle of the music world than the music itself. The subgroup within this I think that my magazine would be aimed at is 'Weekend Rowdies'. Male and females in their mid teens to early twenties who live for the weekend.